{"id":3078,"date":"2015-11-09T10:12:06","date_gmt":"2015-11-09T03:12:06","guid":{"rendered":"https:\/\/toihocdohoa.com\/blog\/?p=3078"},"modified":"2016-10-05T00:30:43","modified_gmt":"2016-10-04T17:30:43","slug":"thiet-ke-thuong-hieu-2-dich-thong-tin-sang-do-hoa-p1","status":"publish","type":"post","link":"https:\/\/toihocdohoa.com\/blog\/thiet-ke-thuong-hieu-2-dich-thong-tin-sang-do-hoa-p1\/","title":{"rendered":"Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u00eau #2: D\u1ecbch Th\u00f4ng Tin Sang ng\u00f4n ng\u1eef \u0110\u1ed3 Ho\u1ea1 (p1)"},"content":{"rendered":"\n\n
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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n

\u0110\u00e2y l\u00e0 ph\u1ea7n ti\u1ebfp theo c\u1ee7a lo\u1ea1t b\u00e0i Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u1ee7a t\u00e1c gi\u1ea3 V\u0169 Thu H\u01b0\u01a1ng. B\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c ph\u1ea7n tr\u01b0\u1edbc t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n

B\u00e0i vi\u1ebft tr\u01b0\u1edbc to\u00e0n l\u00e0 l\u00fd thuy\u1ebft ch\u1eef, b\u00e0i n\u00e0y cung c\u1ea5p m\u1ed9t v\u00e0i\u00a0h\u00ecnh minh h\u1ecda c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch d\u1ecbch th\u00f4ng tin sang \u0111\u1ed3 h\u1ecda. \u0110\u1ec3 \u0111\u1ecdc hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c h\u00ecnh \u1ea3nh n\u00e0y, theo ch\u1ecb H\u01b0\u01a1ng th\u00ec ta c\u1ea7n bi\u1ebft v\u1ec1 ng\u00f4n ng\u1eef m\u00e0u s\u1eafc, c\u1ea7n\u00a0hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 chi ph\u1ed1i trong m\u00e0u s\u1eafc<\/p>\n

    \n
  1. C\u1ea3m gi\u00e1c m\u1ea7u.<\/span><\/span><\/li>\n
  2. Ph\u01b0\u01a1ng ph\u00e1p ph\u1ed1i<\/span><\/span><\/span><\/li>\n
  3. K\u0129 thu\u1eadt \u0111i\u1ec1u ch\u1ec9nh 1 m\u1ea7u.<\/span><\/span><\/span><\/li>\n
  4. T\u1ec9 l\u1ec7 m\u1ea7u<\/span><\/span><\/span><\/li>\n<\/ol>\n

    N\u1ebfu kh\u00f4ng bi\u1ebft \u0111i\u1ec1u n\u00e0y ch\u1ec9 c\u00f3 c\u00e1ch \u0111o\u00e1n m\u00f2 th\u00f4i.<\/p><\/blockquote>\n

    \"thiet-ke-thuong-hieu-mau-sac\"<\/a><\/p>\n

     <\/p>\n

    D\u1ecbch Th\u00f4ng Tin Sang \u0110\u1ed3 Ho\u1ea1<\/h2>\n

    (l\u1ea5y tk logo m\u1edbi l\u00e0m v\u00ed d\u1ee5 c\u1ee5 th\u1ec3)(h\u1ee5 h\u1ee5…v\u1eabn c\u00f3 th\u1ec3 n\u00e1ch nu\u1eadt, l\u00e0m vi\u1ec7c ri\u00eang \u0111\u01b0\u1ee3c r\u1ed3i)<\/p>\n

    B\u00e2y gi\u1edd b\u1ea1n s\u1ebd h\u1ecfi t\u00f4i: \u201cTa s\u1ebd l\u00e0m g\u00ec v\u1edbi m\u1ed9t m\u1edb c\u00e2u h\u1ecfi khai th\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng, trong khi cu\u1ed1i c\u00f9ng v\u1eabn ch\u1ec9 c\u00f3 m\u1ed9t c\u00e1i logo?\u201d<\/p>\n

    Th\u1ef1c ra, c\u00e2u h\u1ecfi thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ecbch sang \u0111\u1ed3 ho\u1ea1 ch\u1ec9 l\u00e0 c\u00e2u h\u1ecfi v\u1ec1 \u201cC\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u\u201d (tr\u1ebb trung, hi\u1ec7n \u0111\u1ea1i, thanh l\u1ecbch\u2026ch\u1eb3ng h\u1ea1n). Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c c\u00e2u h\u1ecfi c\u00f2n l\u1ea1i, b\u1ea1n v\u1eabn s\u1ebd ph\u1ea3i b\u01a1i trong m\u1ed9t r\u1eebng suy \u0111o\u00e1n v\u00e0 l\u1ef1a ch\u1ecdn.<\/p>\n

    C\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i th\u01b0\u1eddng l\u00e0 ki\u1ec3m tra \u0111\u1ec1 \u201c\u0110\u00fang\u201d hay \u201cSai\u201d b\u1eb1ng so s\u00e1nh, \u0111\u1ed1i chi\u1ebfu v\u00e0 kh\u1edbp th\u00f4ng tin v\u1edbi h\u00ecnh \u1ea3nh m\u00e0 t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

    1. Kh\u1edbp \u201c\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u201d v\u1edbi \u201cC\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u\u201d.<\/h3>\n

    Khi t\u00f4i \u0111\u1ebfn Paris Gateaux, s\u1ebfp c\u1ee7a t\u00f4i n\u00f3i, h\u1ecd mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y cao c\u1ea5p, sang tr\u1ecdng v\u00e0 tinh t\u1ebf. H\u1ecd ngh\u0129 th\u1ebf v\u00ec v\u1ec1 m\u1eb7t gi\u00e1 c\u1ea3, n\u00f3 kh\u00e1 cao so v\u1edbi m\u1eb7t b\u1eb1ng chung gi\u1eefa c\u00e1c nh\u00e0 h\u00e0ng c\u00e0 ph\u00ea v\u00e0 b\u00e1nh ng\u1ecdt.Th\u1ebf nh\u01b0ng, v\u1ec1 h\u00ecnh \u1ea3nh, kh\u00e1ch h\u00e0ng l\u1ea1i kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c t\u01b0\u01a1ng t\u1ef1. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1eed d\u1ee5ng m\u1ea7u xanh c\u00f4 ban, m\u1ea7u n\u00e2u \u0111en l\u00e0 ch\u1ee7 \u0111\u1ea1o. T\u1ec7 h\u01a1n, hai m\u1ea7u n\u00e0y l\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c qui \u0111\u1ecbnh s\u1eed d\u1ee5ng t\u1ec9 l\u1ec7 m\u1ea7u h\u1ee3p l\u00ed v\u00e0 th\u1ed1ng nh\u1ea5t.\u00a0B\u1ea1n ph\u1ea3i bi\u1ebft khi t\u1ec9 l\u1ec7 m\u1ea7u thay \u0111\u1ed5i, c\u1ea3m gi\u00e1c c\u0169ng thay \u0111\u1ed5i theo. N\u1ebfu b\u1ea1n d\u00f9ng nhi\u1ec1u xanh c\u00f4 ban h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u tr\u00f4ng s\u1ebd tr\u1ebb trung v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u01a1n. L\u00fac n\u00e0y n\u00e2u \u0111en ch\u1ec9 gi\u00fap t\u0103ng ch\u00fat \u00edt c\u1ea3m gi\u00e1c thanh l\u1ecbch v\u00e0 ng\u1ecdt ng\u00e0o, h\u1ee3p v\u1edbi thanh ni\u00ean, sinh vi\u00ean.Nh\u01b0ng n\u1ebfu b\u1ea1n d\u00f9ng nhi\u1ec1u n\u00e2u \u0111en, th\u01b0\u01a1ng hi\u1ec7u g\u1ee3i c\u1ea3m gi\u00e1c ng\u1ecdt ng\u00e0o, c\u1ed5 \u0111i\u1ec3n. M\u1ea7u xanh c\u00f4 ban v\u1edbi \u0111\u1ed9 m\u1edbi m\u1ebb, r\u1ef1c r\u1ee1, s\u1ebd gi\u00fap h\u00ecnh \u1ea3nh b\u1edbt nghi\u00eam t\u00fac v\u00e0 tr\u1ea7m l\u1eafng, h\u1ee3p v\u1edbi nh\u00f3m c\u00f4ng s\u1edf hi\u1ec7n \u0111\u1ea1i (Trung Nguy\u00ean s\u1eed d\u1ee5ng N\u00e2u \u0111\u1ecf \u2013 V\u00e0ng \u0111\u1ea5t, tr\u00f4ng kh\u00e1 bu\u1ed3n t\u1ebb v\u00e0 c\u0169 k\u0129).Ch\u01b0a n\u00f3i \u0111\u1ebfn vi\u1ec7c h\u1ecd c\u00f2n s\u1edf s\u1eefu t\u1edbi 8 c\u00e1 t\u00ednh kh\u00e1c nhau khi t\u00f4i t\u1eadp h\u1ee3p ri\u00eang \u0111\u1ed1ng bao b\u00ec l\u1ea1i \u0111\u1ec3 nghi\u00ean c\u1ee9u. Ngo\u00e0i l\u1ed7i v\u1ec1 m\u1ea7u, c\u1ea3 h\u00ecnh l\u1eabn b\u1ed1 c\u1ee5c \u0111\u1ec1u r\u1ea5t l\u1ed9n x\u1ed9n, k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c \u0111\u1eddi thi\u1ebft k\u1ebf \u0111\u00e3 \u0111i qua c\u00f4ng ty.<\/p>\n

    X\u00e9t v\u1ec1 \u0111\u1ec1, h\u1ecd \u0111\u1ecbnh v\u1ecb m\u1ed9t \u0111\u1eb1ng, nh\u01b0ng x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh m\u1ed9t n\u1ebbo. L\u00fac n\u00e0y, n\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm ra m\u1ed9t c\u00e1 t\u00ednh \u0111\u1ec3 theo l\u00e0 kh\u00f4ng kh\u1ea3 thi. \u0110\u00e2y c\u0169ng l\u00e0 v\u1ea5n n\u1ea1n l\u1edbn c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t, nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u The Coffee In. Khi nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7, t\u00f4i th\u1ea5y h\u00ecnh \u1ea3nh c\u1ee7a h\u1ecd b\u1ecb pha t\u1ea1p v\u00e0 c\u1ea3m gi\u00e1c kh\u00f4ng h\u1ee3p v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 h\u1ecdc sinh, sinh vi\u00ean \u2013 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb th\u00edch l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i.Nh\u01b0ng c\u0169ng c\u00f3 nh\u00f3m m\u1ea7u g\u1ea7n gi\u1ed1ng (xanh lam \u2013 n\u00e2u \u0111en- tr\u1eafng xanh), th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a H\u00e0n Qu\u1ed1c \u2013 Paris Baguette- \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t.(xem h\u00ecnh minh ho\u1ea1)<\/p>\n

    B\u1ea1n s\u1ebd l\u00e0m g\u00ec trong tr\u01b0\u1eddng h\u1ee3p \u0111a phong c\u00e1ch n\u00e0y?B\u1ea1n s\u1ebd ph\u1ea3i x\u00e1c nh\u1eadn l\u1ea1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 ch\u1ec9 cho h\u1ecd nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng \u1ed5n \u1edf ph\u1ea7n h\u00ecnh \u1ea3nh (bao b\u00ec, qu\u1ea3ng c\u00e1o, n\u1ed9i th\u1ea5t, \u0111\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean, web, xe ch\u1edf h\u00e0ng, ho\u00e1 \u0111\u01a1n, bi\u1ec3n b\u1ea3ng…). V\u00e0 n\u1ebfu h\u1ecd \u0111\u1ed3ng \u00fd, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u su\u00f4n s\u1ebb.<\/p>\n

    T\u00f4i b\u1ecf m\u1eb7c m\u1ecdi hi\u1ec3u bi\u1ebft v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 l\u00e0m cho xong c\u00e1i nh\u00e3n b\u00e1nh \u0111\u1ea7u ti\u00ean \u1edf Paris G\u00e2teaux (b\u00e0i h\u1ecdc x\u01b0\u01a1ng m\u00e1u n\u01a1i c\u00f4ng s\u1edf c\u1ee7a t\u00f4i l\u00e0: th\u00e1i \u0111\u1ed9 tinh vi r\u1ea5t d\u1ec5 b\u1ecb qu\u1ea1t tr\u1ea7n r\u01a1i v\u00e0o \u0111\u1ea7u, ph\u1ea3i lu\u00f4n b\u00ecnh v\u00f4i ngoan hi\u1ec1n). Nh\u01b0ng \u0111\u00fang nh\u01b0 t\u00f4i d\u1ef1 do\u00e1n, t\u00f4i kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1i g\u1eadt \u0111\u1ea7u \u0111\u1ed3ng \u00fd n\u00e0o (v\u00e0 t\u00f4i b\u1ef1c \u0111\u1ebfn m\u1ee9c ph\u1ea3i tranh lu\u1eadn v\u00e0i ng\u00e0y \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c tho\u1ea3 thu\u1eadn v\u1ec1 c\u00e1c th\u00e0nh t\u1ed1 nh\u01b0 b\u1ed1 c\u1ee5c, t\u1ec9 l\u1ec7 m\u1ea7u\u2026). Nh\u1eb1m n\u1eafn h\u00ecnh \u1ea3nh \u0111\u00fang v\u1edbi \u0111\u1ecbnh v\u1ecb (m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i), t\u00f4i \u0111\u1ec1 ngh\u1ecb h\u1ecd s\u1eed d\u1ee5ng b\u1ed9 m\u1ea7u Xanh c\u00f4 ban + N\u00e2u \u0111en + Tr\u1eafng Ng\u00e0. Trong \u0111\u00f3, Tr\u1eafng chi\u1ebfm di\u1ec7n t\u00edch l\u1edbn nh\u1ea5t, v\u00e0 l\u00e0m n\u1ec1n; Xanh c\u00f4 ban l\u00e0 m\u1ea7u tr\u1ecdng t\u00e2m; N\u00e2u \u0111en \u0111\u00f3ng vai tr\u00f2 t\u1ea1o \u0111\u1ed9 \u0111\u1eadm, tr\u1ea7m v\u00e0 thanh l\u1ecbch cho th\u01b0\u01a1ng hi\u1ec7u.H\u1ecd h\u00ecnh v\u00e0 b\u1ed1 c\u1ee5c c\u0169ng th\u1ed1ng nh\u1ea5t l\u1ea1i (kh\u00e1 ph\u1ee9c t\u1ea1p, n\u00ean t\u00f4i kh\u00f4ng \u0111\u1ec1 c\u1eadp \u1edf \u0111\u00e2y, b\u00e0i sau d\u1ecbch c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u t\u00f4i s\u1ebd n\u00f3i chi ti\u1ebft h\u01a1n).<\/p>\n

    T\u00f4i bi\u1ebft, n\u1ebfu t\u00f4i kh\u00f4ng l\u00e0m th\u1ebf, t\u00f4i s\u1ebd ph\u1ea3i \u201cth\u1eed\u201d v\u00e0 \u201csai\u201d v\u00f4 s\u1ed1 layout, \u0111\u1ec3 m\u00f2 ra c\u00e1i m\u00e0 ban l\u00e3nh \u0111\u1ea1o \u201cth\u00edch\u201d. \u0110i\u1ec1u n\u00e0y qu\u1ea3 l\u00e0 \u00e1c m\u1ed9ng khi th\u1eddi ti\u1ebft thay \u0111\u1ed5i, v\u00e0 t\u00e2m tr\u1ea1ng h\u1ecd kh\u00f4ng \u1ed5n \u0111\u1ecbnh.<\/p>\n

    \"Thi\u1ebft
    b\u1ed9 m\u00e0u th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n

     <\/p>\n

    \"thi\u1ec7t
    ngo\u1ea1i th\u1ea5t bi\u1ec3n b\u1ea3ng<\/figcaption><\/figure>\n
    \"thi\u1ec7t
    n\u1ed9i th\u1ea5t gi\u00e1 k\u1ec7 trang tr\u00ed<\/figcaption><\/figure>\n
    \"thi\u1ec7t
    bi\u1ec3n, n\u1ed9i th\u1ea5t, bao b\u00ec<\/figcaption><\/figure>\n
    \"thi\u1ec7t
    b\u01b0\u1edbc s\u1eeda \u0111\u1ea7u ti\u00ean v\u1edbi b\u1ed9 m\u00e0u m\u1edbi (t\u00fai c\u0169)<\/figcaption><\/figure>\n
    \"thi\u1ec7t
    bi\u1ec3n b\u1ea3ng, ngo\u1ea1i th\u1ea5t<\/figcaption><\/figure>\n
    \"thi\u1ec7t
    \u0110\u1ecdc C\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u qua h\u00ecnh \u1ea3nh<\/figcaption><\/figure>\nB\u00e0i Sau: \u0110\u1ecdc Hi\u1ec3u v\u00e0 Ch\u1ecdn Ng\u00f4n Ng\u1eef Cho \u0110\u00fang C\u00e1 T\u00ednh Th\u01b0\u01a1ng Hi\u1ec7u
    \n(b\u1ea1n c\u00f3 th\u1ec3 xem tr\u01b0\u1edbc c\u00e1ch t\u00f4i \u0111\u1ecdc c\u00e1 t\u00ednh tr\u00ean c\u00e1c chai bia d\u1ef1a v\u00e0o \u0110\u1ed3 Ho\u1ea1)\n","protected":false},"excerpt":{"rendered":"

    \u0110\u00e2y l\u00e0 ph\u1ea7n ti\u1ebfp theo c\u1ee7a lo\u1ea1t b\u00e0i Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u00e1c gi\u1ea3 V\u0169 Thu H\u01b0\u01a1ng. B\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c ph\u1ea7n tr\u01b0\u1edbc t\u1ea1i \u0111\u00e2y. 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